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Guidelines

Design Guidelines

Design guidelines are sets of principles and recommendations to ensure consistency and best practices in designing products, applications, or websites, creating a functional, user-friendly, and aesthetically pleasing end result.

Purpose

Design guidelines serve as a framework for designers, ensuring adherence to established standards and best practices.

Elements Covered
These guidelines can encompass various aspects, including:
  • Style: Brand logos, colours, and overall aesthetic.
  • Layout: Grid or list structures, and page organisation.
  • User Interface (UI) Components: Menus, buttons, and other interactive elements.
  • Text: Font selection, tone of voice, and label/field usage.
  • Accessibility: Considerations for users with disabilities, such as ARIA markup.
  • Design Patterns: Common design solutions like forms.
Why they are important
Design guidelines promote:
  • Consistency: Ensuring a cohesive and recognisable experience across all designs.
  • Usability: Making interfaces intuitive and easy to navigate.
  • Efficiency: Allowing designers to make informed decisions without starting from scratch.
  • Better quality: Improving overall product design by promoting best practices.
Design Guidelines

Design principles that provide a positive user experience

”Digital.gov”

Digital.gov

Guidance for U.S. government websites and social media

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